About Us

We opened our first shop in Marlborough in November 2011 and have rapidly grown to open another three - in Hungerford, Newbury and Devizes.

We love people and we love soft, easy to wear clothes and accessories and have ranges to suit everyone - from petite, to curvy and maternity.

We update our stock weekly so that there are always new pieces in, alongside our bestselling favourites. This is to keep our brand fresh and exciting and also so our growing customer base retain their individuality and aren’t all spotted wearing the same clothes!

Customer Service

One of the most important aspects for us is to have great customers service and to always go the extra mile if we can. It is something that we have become known for and we pride ourselves on it.

Our team is friendly and approachable and our customers always tell us how comfortable they feel when shopping with us both online and in store. Whoever you are and whatever you are looking for, we will do our very best to help you.

Great Prices

Another important aspect of our brand is that we are very affordable and will give you fantastic quality and a boutique experience, without the expensive price tag.

We believe that if we keep our prices as reasonable as we can, then you will come back and buy from us again. The fact that we hear that people live in our clothes and wear them again and again is a massive added bonus in terms of value for money.

Great Sizes Selection

There are always many great pieces for our ladies ranging from a size 8 to a 22. We always hold fabulous pieces in our traditional Luna style so please feel free to browse or ask one of our girls to pull some pieces out.

Our popular Robell trousers and jeans from Germany (see brands) come in a range of colours, styles and sizes and we hold them.

Our Style

Our signature style at Luna is relaxed and easy to wear in soft fabrics with an individual twist. Our customers always comment that it’s so refreshing to find something a bit different, while still being chic and stylish.


We always have bright colours in store all year round which we and our customers love! We are well known for our bright soft knit jumpers in winter with a bright thick scarf - fab to pair with some classic jeans and boots.


One of the ways that we have become known at Luna, is our passion for layering. We like our customers to be able to wear our pieces time and again and all year round, so if we have easy light weight basics they can be layered up in winter or put with a simple white shirt or vest top in summer.